TARGETing Children

Ryan Cox • August 10, 2023

TARGETing Children

“Recent debate around proposed laws in several states has reignited a national conversation around inclusivity. So earlier this week, we reiterated with our team members where Target stands and how our beliefs are brought to life in how we serve our guests. Inclusivity is a core belief at Target. It’s something we celebrate. We stand for equality and equity, and strive to make our guests and team members feel accepted, respected and welcomed in our stores and workplaces every day… In our stores, we demonstrate our commitment to an inclusive experience in many ways. Most relevant for the conversations currently underway, we welcome transgender team members and guests to use the restroom or fitting room facility that corresponds with their gender identity.”


   ~ Target, “Continuing to Stand for Inclusivity”, April 19, 2016 [1]

With this news came a broad range of reactions, one of which was the refusal of conservative families to shop at Target (1) for fear of sexual predators and (2) to stand for what is morally and Biblically right. Indeed, each of the CTF families ceased shopping at Target after this announcement. Were/are families warranted in their fears of what might happen to their loved ones?


The WOMAN Means Something campaign released a study in January of 2018 to see what happened following Target’s new bathroom policy. They found a significant increase in “voyeurism-related offenses”.[2] The report showed that 94.5% of victims were female, 100% of the perpetrators were males, and children were the victims in 34% of the offenses.[3]]
  [1]


Consequently, Target saw their sales fall from $73.785 million (2015) to $69.495 million (2016); net earnings also fell from $3.321 million (2015) to $2.669 million (2016), a 19.6% drop.[4] It wouldn’t be until 2018 that sales would recover to 2015 levels[5] and not until 2019 that net earnings would recover to 2015 levels.[6] [

With the recovery in sales and profits and the embracing of ESG scores[7] and the cultural revolution, Target felt safe to release their most aggressive moral agenda to date with their 2023 “Pride” collection. What they were not anticipating was America’s reaction when children become a primary “target”. The greatly increased merchandise included items to help young people struggling with gender identity “hide” or alter their appearances. And if that wasn’t bad enough, Target also partnered with U.K.-based brand Abprallen, whose designer Eric Carnell is an outspoken Satanist (though he says he doesn’t believe in the actual real Satan). The brand features occult imagery and messages like “Satan respects pronouns”.[8]


Backlash was so severe, that Target had to act: “Since introducing this year's collection, we've experienced threats impacting our team members' sense of safety and well-being while at work. Given these volatile circumstances, we are making adjustments to our plans, including removing items that have been at the center of the most significant confrontational behavior.”[9]

Indeed, when I personally went to the Target in Norman, OK, I could find no such “pride” merchandise.[10] But for Target, their troubles were only beginning. Citi analyst Paul Lejuez reported that Target saw a 13.9% drop in store traffic the final week of May. Additionally, Target saw its stock values fall for multiple weeks, resulting in a loss of $15.7 billion.[11]


Did Target learn its lesson? Not at all. The very next month saw their Australian stores having to remove a children’s book from all locations (but not online) due to its incredibly graphic content.[12] 


Why have children become the focus of today’s attacks? As Target’s partnership so clearly answers, children have always been one of Satan’s targets. From the sacrificing of children to Molech to the sacrificing of children to transgenderism, Satan seeks to destroy families in efforts to eliminate Godly progeny. Today’s tactics are not much different than those in the past – mostly cultural pressures to conform to the current sinful trends. And, tragically, more and more parents are unaware of what is happening.

This is why the Lord our God has COMMANDED Godly parents to teach their children the ways of the Lord, PERSONALLY. Just taking them to Sunday services or sending them to a youth group doesn’t cut it. If a Christian parent is not personally imparting the faith to his or her child(ren), then he or she is in open defiance of the Lord.


5 For He established a testimony in Jacob, And appointed a law in Israel, Which He commanded our fathers That they were to teach them to their children, 6 So that the generation to come would know, the children yet to be born, That they would arise and tell them to their children, 7 So that they would put their confidence in God And not forget the works of God, But comply with His commandments, 8 And not be like their fathers, A stubborn and rebellious generation, A generation that did not prepare its heart And whose spirit was not faithful to God.

 ~ Psalm 78:5-6 ~


This is also why we are promoting our new program entitled Divine Identity, in which we expose what is actually going on in the current cultural revolution, in particularly regarding gender identity. Please contact us if you would like to have this program in your church, and please pray that the Lord will work through it to provide life-changing results for the glory and growth of His Kingdom.



  1. Target, “Continuing to Stand for Inclusivity”, A Bullseye View, 19 April 2019, <https://corporate.target.com/article/2016/04/target-stands-inclusivity>.
  2. As in “upskirt” (2.3x increase) or “peeping Tom” (2.9x increase).
  3. Dirks, Paul. “Gender-Inclusion Policies and Sexual Violence: A Longitudinal Analysis of Media Reports at Target Stores”. WOMAN Means Something. 29 January 2018. <womanmeanssomething.com/targetstudy>.
  4. Target 2016 Annual Report, <https://corporate.target.com/_media/TargetCorp/annualreports/2016/pdfs/Target-2016-Annual-Report.pdf>.
  5. Target 2018 Annual Report, <https://corporate.target.com/annual-reports/2018/financials/financial-highlights>.
  6. Target 2019 Annual Report, <https://corporate.target.com/annual-reports/2019/financials/financial-highlights>.
  7. Target, “Sustainability & ESG”, A Bullseye View, <https://corporate.target.com/sustainability-ESG>.
  8. Parks, Kristine. “Target customers shocked after company features pride items by Satanist partner: Devil is ‘hope’ and ‘love’”. Fox News. 24 May 2023. <https://www.foxnews.com/media/target-customers-shocked-company-features-gay-pride-items-satanist-partner-devil-hope-love>.
  9. Target, “Target Statement on 2023 Pride Collection”, 24 May 2023, <https://corporate.target.com/press/releases/2023/05/Target-Statement-on-2023-Pride-Collection>.
  10. The only thing I could find was one endcap in grocery with “pride”-themed champaign.
  11. Flood, Brian and Suzanne O’Halloran. “Target market cap losses hit $15.7 billion, shares approach 52-week low amid woke backlash”. Fox Business. 12 June 2023. <https://www.foxbusiness.com/media/target-market-cap-losses-hit-15-7-billion-share-near-52-week-low-amid-woke-backlash>.
  12. WARNING: Graphic Content - Rolfe, Brooke. “‘Welcome to Sex’ children’s book causes chaos on retailers’ shelves”. New York Post. 18 July 2023. <https://nypost.com/2023/07/18/anger-intensifies-over-welcome-to-sex-book-in-big-w-and-target/>.
    WARNING: Graphic Content – Caporn, Dylan. “Yumi Stynes defends kids’ book Welcome to Sex after Big W, Target ban while sales skyrocket online”. The West Australian. 20 July 2023. < https://www.perthnow.com.au/entertainment/books/yumi-stynes-defends-kids-book-welcome-to-sex-after-big-w-target-ban-while-sales-skyrocket-online-c-11337849 >.
The First Thanksgiving at Plymouth by Jennie Augusta Brownscombe, 1914
By Ryan Cox November 21, 2025
As many saw corruption not only in the abuse of parishioners, but also in church authority and doctrine, many started to speak out for reform. Martin Luther published his 95 Theses in 1517, and thanks to Johannes Guttenberg’s printing press, was able to print many short treatises on Biblical matters. His publications are thought to amount to ⅕ of all works printed in Germany in the first third of the 1500s. Economic historian Dr. Jared Rubin published in 2014 that “the mere presence of a printing press prior to 1500 increased the probability that a city would become Protestant in 1530 by 52.1 percentage points.” 1 Over in England, King Henry VIII desired to annul his marriage to his first of 6 wives, Catherine of Aragon. Pope Clement VII wouldn’t grant it, so King Henry established the Church of England, with him as the Supreme Head. After his and his son Edward’s deaths, his daughter from Catherine named Mary was able to take over. She reinstated the Catholic faith, although she was quite vengeful, burning at the stake more than 280 dissenters in her 5-year reign, giving her the label “Bloody Mary.” During this time, many Reformers fled to Geneva where they published in 1560 the Geneva Bible. After Mary’s death, her half-sister Elizabeth became queen and restored the Church of England. After her nearly 45-year reign, her cousin James I became king upon her death. He would commence the 1604 revision of the Book of Common Prayer and the Authorized Version of the Bible, published in 1611, known today as the King James Bible. Understandably, with all this political activity, things may not have always been on the up and up in the Church of England. Consequently, there were many reform efforts that sprung up, such as the Anabaptists, Baptists, Barrowists, Behmenists, Brownists, Diggers, Enthusiasts, Familists, Fifth Monarchists, Grindletonians, Levellers, Muggletonians, Puritans, Philadelphians, Quakers, Ranters, Sabbatarians, Seekers, and Socinians, to name a few. Robert Browne was an Anglican priest who was influenced by some Puritan theologians. He eventually rejected the idea of purifying the Church of England, and helped start a separatist church in 1581. In 1592, the Seditious Sectaries Act was passed specifically outlawing Brownists and other separatists, including imprisonment. Still, more continued to be influenced. So, in 1604, Archbishop Bancroft launched his campaign of suspending or firing some 380 Puritan and Separatist ministers, many of whom started new separatist churches, such as ministers Richard Clyfton and John Robinson in 1606. The postmaster and manager of the archbishop’s Manor House in Scrooby, William Brewster, had been impressed by Clyfton’s preaching and invited the separatists to meet in the house. Brewster eventually resigned his position, being fined for his absences at the king’s church. As the congregation grew, one enthusiastic 16-year old William Bradford began attending. An orphan since age 7, he had heard Clyfton preach at age 12. Now he was a member of this house church that grew to some 50 members, making it difficult to avoid the authorities. Bradford wrote, “But after these things they could not long continue in any peaceable condition, but were hunted & persecuted on every side… For some were taken & clapt up in prison, others had their houses beset & watched night and day, & hardly escaped their hands; and the most were fain to fly & leave their houses & habitations, and the means of their livelihood.” 2
Fall leaves pic
By Matt Miles November 21, 2025
This year we have focused on History & Destiny. As we ready ourselves for Thanksgiving, I am reminded of the history of the season and of the future to come. It is always great to celebrate this time of year and reflect back. There is so much to be thankful for, but the providence and provision of the Lord is foremost. His enduring guidance never gets old as He takes us to churches and people that need the message He has given us. This year has taken us to many places we have been to before, letting us reconnect with old friends. At the same time the Lord has opened new doors where people have been excited to hear and see Genesis in a new light with new emphasis. What a blessing to make new friends and meet co-laborers for the Gospel! God has given us connections with young and old alike, enabling the Kingdom work to continue and flourish for His praise. We are so thankful. Another year has passed and the Lord continues to provide all we need to continue this mission, including His provision of a new truck when we needed one. Yes, we still need help to pay it off, but just to be in a position to handle all that comes with purchasing a new truck is something for which we give great thanks to the Lord. To have what we need month in and month out, even when our program schedule was thin, has been a blessing worthy of great thanks. Two mornings in November we had the opportunity to teach a group of adults that many in the world forget about - those with special needs. It was a blast to talk with them about dinosaurs and, with several attendees, Biblical history. The Lord allowed us to help a blind young woman to “see” dinosaurs for her first time. All we needed to do was take her hand and let her trace the fossils with her touch. It was a truly exceptional moment to teach someone for her first time that dinosaurs are part of the Lord’s creation. We are so thankful to have been a tool in His providence and provision for those who were able to come. Our continuing mission is supported by each and every one of you who pray for us. The power of prayer is very real and we see its manifestation so often in this ministry. The financial support from family, friends and the body of Christ, His Church, carry us each and every year. We once again enter this season with extraordinary thankfulness for our Lord and for you. Thanksgiving Blessings!
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